Report: U.S. Media Trends by Demographic

From Millenials to Boomers, males to females, and a variety of racial/ethnic groups, part two of Nielsen’s State of the Media: Advertising & Audiences Report presents an in-depth look at usage by demographic.  According to Nielsen, white TV viewers use their DVR twice as much as any other group on a daily basis, yet Asians watch the most timeshifted content as a share of overall TV time.  Among popular online destinations for TV content – Hulu, Netflix and YouTube – Hispanics were most likely to watch video on Netflix, while Asians were most likely to watch on Hulu and black viewers on YouTube.

Other findings include:

• Teens used a game console for eight minutes a night, on average, during primetime – more than twice as much as the general TV population.
• When watching TV and using their tablet simultaneously, male tablet users were more likely to look up information related to a TV program while females were more likely to up look info related to a TV ad.
• Females spend 61.2 percent of their timeshifted viewing during primetime watching Dramas.
• Online adults aged 25-54 are 23 percent more likely than the average U.S. Internet user to follow a brand via social networking and 29 percent more likely to purchase a product online that was featured on TV….(read more)

The U.S.’s manufacturing and agrarian economic base has virtually disappeared.  Will the service sector be enough to sustain the country long term? I certainly hope so…

theatlantic:

Where Did All the Workers Go? 60 Years of Economic Change in 1 Graph

President Obama’s State of the Union speech was surprisingly bullish on reviving manufacturing, prompting one very clever person on Twitter to say something along the lines of: “Democrats want the economy of the 1950s, while Republicans just want to live there.”

It got me thinking: What did the economy look like in the 1950s? If you could organize all the jobs into buckets and compare the paper-shuffling professional services bucket to the manufacturing bucket, what would they look like around 1950, and how has the picture changed in the last 60 years? Read more.

[Image: Brian McGill and Peter Bell/National Journal]

This is a great article on the importance of defining one’s “market” when engaging in social media marketing.  Understanding and defining “who” the primary customer is, might be one of the most important steps a business can take in reaching its long-term growth and profit goals.

Lesson #15: Are You Talking to
the Right People?

Everyone wants to know “the secret” of social media marketing.

Some people think there’s a magic trick for automating Twitter or Facebook, or a special way to buy lists of social media users.

You’re too smart to believe that, but you might be surprised to know that there is a secret — a factor that you need to understand to make social media marketing work for you…(Read more)

5 Easy Steps To Becoming A Millionaire

“….Here are several easy steps to get you into the millionaires’ club. (With a little discipline and the help of some powerful savings vehicles, anyone can hit this mark)…..” Read more…

Strategy for the Next Generation