This is a great article on the importance of defining one’s “market” when engaging in social media marketing. Understanding and defining “who” the primary customer is, might be one of the most important steps a business can take in reaching its long-term growth and profit goals.
Lesson #15: Are You Talking to
the Right People?
Everyone wants to know “the secret” of social media marketing.
Some people think there’s a magic trick for automating Twitter or Facebook, or a special way to buy lists of social media users.
You’re too smart to believe that, but you might be surprised to know that there is a secret — a factor that you need to understand to make social media marketing work for you…(Read more)