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Lee Rainie, Director of the Pew Internet and American Life Project, in an interview with the Baltimore Sun on meme-making and viral social media during the 2012 campaign.
Rainie’s book, Networked, explores how digital technology has helped change the social and political life of “networked individuals” by allowing people to act in large, loosely knit social networks. In regards to the current election, Rainie gives insight on how the rise of the internet, cellphones and social media have reshaped campaigns and voter engagement with them.